LOS ANGELES—May 15, 2012—Digigraph.me, Inc., providers of patented DigigraphTM fan reward and audience activation solutions, has named legendary NHL All-Star Wayne Gretzky as its Global Brand Ambassador and newest company shareholder. This new alliance empowers Gretzky to broaden his reach and connection with his fans, while helping Digigraph.me take “center ice” in the sports, entertainment, brand, philanthropic and political arenas.
Digigraph.me’s proprietary technologies generate digitally autographed photos of celebrities, personalized for individual fans, then instantly deliver them in virtually all digital channels (including: email, social media, websites and straight onto mobile devices). These DigigraphsTM connect sponsors, celebrities and charitable/political organizations to consumers/supporters with a unique collectable keepsake, as thanks for their permissioned opt-ins or contributions.
Since his days in the NHL, Gretzky has become known as a savvy business visionary and he instantly recognized the inherent value in connecting fans to their favorite athletes and celebrities. “The technology blew me away,” he said. “Digigraph.me offers a benefit to brands or franchises who want innovative ways to reward and connect with their fans.”
Wayne Gretzky, known throughout the professional hockey-loving world as “The Great One,” is an All Star, Hall Of Fame, Olympic-torch bearing, living legend, who played 20 seasons in the National Hockey League (NHL) from 1979 to 1999. His diverse entrepreneurial, philanthropic and commercial business efforts can be accessed at http://www.gretzky.com.
CEO of Digigraph.me, Barry Berkowitz, says of the partnership: “While it’s true that Wayne is a globally beloved icon of sports excellence, his insights on the importance of delighting fans everywhere are as innovative as they are genuine. We are honored and inspired by his leadership on our team.”
Also joining Digigraph.me’s team is Russ Courtnall, former NHL great and founder of the “Courtnall Celebrity Classic” Fundraising Group. Courtnall saw the simplicity and value of Digigraph.me’s technologies for brands and charitable organizations, stating: “… it’s incredible how the technology instantly brings a fan that much closer to the person they idolize.” Adding, “it’s a great way for a fan to connect with a celebrity and get back something they can hold onto, share with friends online or print and hang on their wall.”
DigigraphsTM have already supported fundraising efforts for the Tiger Woods Foundation, audience engagement for Coca-Cola (in their “Perfect Harmony” campaign for American Idol) and a diverse mix of clients, from surf apparel brands to casual dining chains, from reality TV franchises to established record labels.
Digigraph.me, Inc., based in Los Angeles, CA., empowers brand “activation” and broad audience engagement, using patented and proprietary technologies to reward fans with instant, personalized and digitally autographed photos of their favorite celebrities, athletes, musicians and public figures in every digital channel.
The demo featuring Wayne Gretzky can be activated by texting DGWAYNE to shortcode 95323 and following the instructions or by visiting the website at www.digigraph.me.